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11-year experience as Account Manager, Supervisor and Executive in Advertising, Marketing and Communication Agencies, as well as Product Manager in Marketing and Sales Department in many different Marketing, Sales and Communication B2B and Consumer Market Areas.
Managing Top Successful Business Product Strategies and Multinational Brand Accounts.
Business Goal: Top Record Turnover Increasement by 40-50% at last two Employer Companies.
Trilingual, Top Fluent in Three Languages English, French and Spanish.
Used to Up-to-date IT Strategic Scenarios
10/2004 - Current
(5 years)
i-Real Studios Madrid, Spain
Account Manager
Marketing
Advertising Agency
Senior Specialist / Project Manager
Goal: I have contributed my Strategic and Tactic Advertising & Marketing Management Expertise to Increase Account Clients Turnover up to 40% during the last five years.
8/2001 - 10/2004
(3 years 3 months)
Aula Tematica Madrid, Spain
Product Manager
Marketing
Information Technology
Senior Specialist / Project Manager
Strategic Tactic Plan Design and Implementation of two new headquarters in Spain (Barcelona and Valencia).
Goal: Together both offices turned out to Increase the Company's Global Turnover by 50%.
8/1998 - 8/2001
(3 years 1 month)
McCann Erickson Madrid, Spain
Account Supervisor
Marketing
Advertising Agencies
Specialist / Project Manager
Managing successfully €12 million Budget in Advertising & Relationship Marketing Accounts, including McCann Erickson's 1st largest Account, General Motors Opel Spain.
Dynamic Activity Character
Leadership Interpersonal Skills
Trilingual, Excellent Top Fluency in Three Languages English, French and Spanish
Top Negotiation & Communication Abilities in International Worldwide Business Atmospheres
Proactive Sales Team Encouraging Leadership Character
Analytical, Customer Focused
Top Abilities for Strategic Business Achievement
Adapted to International Market Environment
Passionately focused on Up-to-date Cutting-Edge New Information Technolgy Development Challenges
Experienced in International Business Travelling
Available for Travelling Worldwide
IMPORTANT INTERNATIONAL CONTACTS NETWORK AVAILABLE AND POSSIBILITY OF CONTRIBUTING SUBSTANTIAL MEASURABLE CLIENTS PORTFOLIO TO THE NEW EMPLOYER COMPANY AND INCREASING THE EXISTING PORTFOLIO
Expertise Areas:
ATL BTL Marketing & Advertising Account Management
AV Information & Communication Technologies Sales Marketing Management
New Business Strategic & Tactic Plan Management
New Account Sales Strategy Implementation and Achievement
Brand Strategy Marketing Management
Global Strategic Corporate Communication & Corporate Identity Management
CGI AV Marketing Sales Management
Advertising, Marketing, Communication & Media Strategic Management
Consumer Market Research Implementation & Management FMCG Marketing Strategies
Product Marketing Management
Relationship Marketing Management
Sales Strategic & Tactic Management
4 contactsAccount Services Strategic Management. Clients’ Business objectives achievement supervision at i-Real Studios, Advertising & Audiovisual Graphic Production, Web & Mobile Marketing 360º Agency.
Direction and Controlling on Account Executive teams and Supervision on Creative teams. Main Clients: Grupo PRISA, Nordic Mist, Burn Energy Drink, The Coca-Cola Company, Nokia, Barclays Bank, Cadillac General Motors, THQ Videogames Inc, BPN Banco Portuguès de Negócios, Ministerio de Trabajo y Asuntos Sociales, Ministerio de Educación, Política Social y Deporte, ICO, Alfa Romeo Fiat Group Automobiles, Subaru, Comunidad de Madrid, Grupo ZETA, Marco Aldany, Imperial Tobacco Group Altadis Fortuna, Junta de Andalucía, Disney, Larios.
Consulting on Clients’ Strategic Marketing plans. ATL & BTL Account Management.
Brand & Product Management Strategy, Global Graphic Identity & Communication, Event Marketing, Sampling, Relationship Marketing, Media Strategic & Tactic Planning.
Consulting services on Mk Brand and Corporate Identity general strategy: Management of media & digital Public Relations campaigns, e-business Positioning, websites, portals, banners, e-leaflets, e-mailings, Social Networks 2.0 Postioning Strategy, SEM, SEO, SERP, Mobile Marketing.
Management of AV campaigns, TV spots, CGI AVFX 3D animation production, Corporate videos, Brand strategic action, Corporate graphic Identity, Relationship Mk, packaging, mailings, events programs.
New Business strategy. Market research, identification and segmentation. Strategic alliances & joint venture negotiations.
Budget planning & Control. Strategic negotiation with clients & suppliers.
Kimberlain 3D & i-Real Studios Company Partnership Business Expansion Plan Design and Achievement.
Goal: New Business Sales & Marketing Strategy and Tactic Execution increased i-Real Studios Client Accounts' Turnover up to 40% over the last five years.
http://www.i-realstudios.com
2001 - 2004Marketing Product Management Strategy at Aula Temática, IT Dealer & CGI AV FX Training Group.
Supervision of Consumer Research.
Sales, market & competitors Reports Proceeding and Analysis.
Brand strategic and operating Plan design.
Budget controlling of Marketing action. Business execution achievement Control.
BTL Relationship Mk campaigns Management, CRM, data base Optimazation, Direct Mk strategies, Mailings, Newsletters, Offer packs for Clients Groups Segmentation, Internet Search Engine Strategy, e-mailing, SERP.
Trade Marketing joint strategy co-ordination with software manufacturers and dealers: Autodesk, NewTek USA in Texas and NewTek Europe in France.
LightWave 3D Brand strategies: adaptation to Spanish market.
New LOBs Strategy. Lauching Mk plans of New Products and Services Range: Softimage, Maya, 3D Studio Max, digital edition and postproduction systems.
Events and PR strategy: Simo, Art Futura Seville and Barcelona, Aula 2000.
Launching strategy of new headquarters in Barcelona and Valencia.
Strategic Tactic Marketing & Sales Plan Design and Implementation of two New Headquarters in Spain (Barcelona and Valencia).
Together both New Offices turned out to increase Aula Tematica's Global Turnover by 50%.
http://www.aulatematica.com
Professional Reference:
Alejandro López Morales
Owner and Managing Director at Aula Temática Group (Madrid, Barcelona, Valencia)
(Former Immediate Superior)
e-mail: alejandro@aulatek.com
Tel. +34 625 100 940
Tel. +34 96 353 20 69
1998 - 2001Account Management at McCann Relationship Marketing, McCann Erickson, Advertising, Communication & Relationship Marketing International Group
Supervision of Relationship Marketing action. Clients: Opel General Motors, Cadillac, Chevrolet, Vauxhall, UPS, Motorola International.
Execution controlling of BTL Brand campaigns, mailings, Corporate magazines, graphic campaigns, Trade Mk Point-of-Sales communication on Dealer shops. Budget organization and monitor.
Supervision of customer loyalty programs: Club Frontera.
Direct Marketing actions on benefits and incentive programs for Opel Spain Dealer shops sales force.
Introduction and setting up of General Motors / Opel Mk strategies to Spanish market: alter-sales UK Vauxhall Brand online system.
Adaptation of New York central headquarters’ Corporate Image guidelines into Spanish McCann Relationship Marketing web system.
Co-ordination of Corsa, Astra international Brand campaign launching with McCann Relationship Marketing local offices in France, Italy, UK and Germany.
Managing successfully €12 million Budget in Advertising & Relationship Marketing Accounts, including McCann Erickson's 1st largest Account, General Motors Opel Spain.
http://www.mccann.com http://www.mrmpworldwide.com
Professional Reference:
Mónica Moreno Novella
Former Account Director at McCann Erickson
Current Account Managing Director Member of the Board at Grupo SIM
(Former Immediate Superior)
e-mail: monica.moreno@gruposim.net
Tel. +34 679 43 90 06
Tel. +34 91 770 96 70
